The Family Resource Network works directly with family caregivers. It often uses and promotes the “put your oxygen mask on first” metaphor. The organization knows that maintaining resilience is relevant to the 63 million caregivers nationwide who are dedicated to providing 24/7 direct care and support for a loved one who has a chronic condition, mental health challenges, disability and/or is aging. The National Caregivers Conference addresses these challenges by creating spaces for collaboration, learning and healing.
In 2019, in preparation for the conference in October 2020, I managed the development of a new site that was integrated into their main flagship site. The domain redirects to the mini-site hosted within their main website, yet fully retains its distinct branding. Thus, the team is able to manage both sites from the same content management system and same hosting service.